Analytics Lead

  • 39129
  • Life - Data Science
  • |
  • New York, United States
  • |
  • Feb 17, 2021
  • Lead the requirements gathering and implementation for analytics with a focus on the Adobe platforms
  • Work with cross-functional teams and other key stakeholders to identify relevant metrics or KPIs, build and interpret reports, communicate results and develop a course of action based on analysis
  • Understand the capabilities provided by out-of-the-box components available in Adobe Analytics tools and the integration of Adobe Analytics with other Adobe solutions
  • Ability to configure the Analytics setup for new sites, make and implement recommendations to improve analytics capabilities of existing sites
  • Understand usage model costs within the Adobe contracts and ensure we are compliant to
  • Help partners across the organization extract data and communicate what information is contextually relevant through in-depth knowledge of the company’s data environment
  • Maintain detailed design documents for each site’s implementation
  • Bachelor's degree in a STEM or Business field or equivalent
  • 3+ years in marketing or digital analytics and possesses an in-depth understanding of digital analytics metrics and dimensions
  • 3+ years analytical skills experience with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
  • Strong analytical, written, verbal and communication skills with the demonstrated ability to work with all levels within the organization
  • A proactive self-starter with the ability to work independently under minimal supervision
  • Strong desire and ability to develop/scripting in modern programming languages to successfully instrument analytics
  • Strong analytical, problem solving and conceptual skills
  • Excel at communicating (spoken, written, presentation) with an ability to express technical concepts in business terms
  • Ability to negotiate and navigate difficult or ambiguous situations, adapt and work effectively with a variety of situations, individuals and technologies
  • Takes ownership and accountability
  • Ability to work as part of a distributed product team
  • Forward thinking; ability to identify potential risks and issues, proactively providing recommendations for mitigating
  • Actively participate and collaborate within Agile teams to effectively plan and execute deliverables for each sprint
  • Embraces diversity and inclusion of thought
  • Ability to work across boundaries, building cross organizational relationships
  • Strong desire to develop and advance own skills through self-study, hands-on and shadow learning, formal instruction
  • 3+ years executing projects using Agile Methodologies and tooling such as Rally/Jira
  • SQL and database structures as well as digital visualization (e.g. Tableau) tools a plus
  • Adobe Analytics hands-on experience
  • Adobe Analytics and/or Adobe Target Certifications
  • Previous experience working within Life Insurance, Retail Annuities or Long-Term Care