Senior Analyst

  • 39004
  • Life - Data Science
  • |
  • Ontario, Canada
  • |
  • Feb 1, 2021
Financial Services
RESPONSIBILITIES
  • Design/execute/measure high impact direct to consumer marketing experiments
  • Continuously improve campaign design and delivery by leveraging any and all analytical tools/techniques at your disposal
  • Manage your project pipeline to ensure agreed upon timelines can be met
  • Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance marketing ROI
  • Maintain a culture of risk management and control, supported by effective processes and sound infrastructure
QUALIFICATIONS
  • 4+ years of relevant experience in a direct marketing, consulting, analytics, or agency-side role in financial services/telecom (or other high volume direct marketing industries)
  • Significant experience with IBM Campaign (Unica) an asset
  • Knowledge of SQL and SAS; knowledge of databases and data structures; knowledge of vendors and file format requirements
  • Knowledge of Python, Azure, Hadoop
  • Experience designing successful direct marketing experiments
  • Degree in business, science, statistics, engineering, or other quantitative discipline
  • Track record of delivering successful initiatives on time and on budget