Insurance Product Manager

  • 38795
  • Life - Underwriting
  • |
  • Ontario, Canada
  • |
  • Jan 6, 2021
Insurance
RESPONSIBILITIES
  • Optimize sales growth and profitability by supporting, educating and providing competitive intelligence on Retail Insurance Marketing products
  • Partner to create, manage and implement marketing and communications solutions that raise awareness, build the brand and increase the company’s product visibility while ensuring these strategies target the intended audiences
  • Proactively identify product trends, promotion opportunities and ensure an appropriate response to new product opportunities, enhancements and challenges with existing product lines
  • Conduct regular product
  • Champion and manage the development and launch of enhancement to existing products
  • Build business cases and oversee cost-benefit analyses to support product and illustration software enhancement initiatives
  • Develop and maintain strong working relationships and act as the subject matter expert on existing products; respond to inquiries in a timely manner for key internal stakeholders, sales and distribution partners
  • Provide ongoing education on existing products and product features to key stakeholders, sales and distribution partners
  • Conduct regular product reviews and make recommendations for product line improvements
  • Understand, interpret and make recommendations on the impact of regulatory changes on the product line
  • Identify improvements to processes including illustrations; provide input and implement improvement plans
  • Support sales objectives through identification, development and delivery of compelling product presentations and effective sales tools for target audiences
  • Provide ongoing tracking and monitoring of reports for existing products to Retail Insurance management
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QUALIFICATIONS
  • Completion of an undergraduate university degree, with courses in business administration, marketing analysis, research and strategy, business to business marketing, finance and qualitative & quantitative methods
  • Highly analytical, ability to conduct research, analyze data and make recommendations
  • Well-developed ability to translate analysis and data into sales ideas
  • Well-developed communication, negotiation, influencing and presentation skills
  • Ability to work as an effective team member and build and maintain effective, trusting relationships
  • Proven ability to lead and supervise others
  • Strong ability to prioritize and balance multiple tasks or projects
  • Well-developed creativity and innovation skills
  • CFP, CLU, RHU, FLMI designations
  • Master’s of Business Administration (MBA)